I used to work at Williams Sonoma and naturally the Kitchenaid miixer.was very popular. But at the time I didn't really have much of a need for it. But lately I have been thinking of making more bread, other baked goods, but still not want something as expensive and heavy..I have a bad back and don't plan on displaying this on my counter. I wanted something light weight to pull out and put away. Arrived quickly and in great shape. I Love the color, which other brands don't offer. And it really is a beautiful shape, size, design.. I wanted to make some banana bread as a gift to a neighbor and while I don't usually even use my hand mixer for that I decided to use my new mixer to test it out. I would say it meets my expectations. It is easy to use and not too noisy. The bowl is tall and has a low profile which will be nice for storage, doesn't leave much room for scraping down the sides or for adding ingredients. I only used the whisk attachment as the batter would not require kneading and it managed the two cups of flour easily.. My mom's old mixer from the 50's had two beaters and the bowl turned so you could scrap down the sides. I do kind of wish the bowl turned as I had to stop and raise whisk to do that. I think it will just take a little getting used to. I didn't use the splatter shield this time but I can see where it might come in handy. I also think a handle on the bowl would be helpful. It was awkwad to pour the batter into the loaf pan. I would recommend this mixer for anyone who wants something that looks pretty, is light weight, works very well, and saves money. Very good value. I will update this review once I make some smash icy or honey wheat bread, etc.